Your child’s coding class happens on a laptop at home. The ideas behind it travel much further. In May 2025, iCodejr was part of the UAE Ministry of Economy’s delegation to GITEX Europe in Berlin, the first time the region’s biggest tech show was held in Europe.
The Ministry’s own announcement named iCodejr Academy among the companies representing the UAE, describing us as “a pioneer in STEM education for children”: read the Ministry of Economy release.
At a glance
| Event | GITEX Europe 2025 (GITEX EUROPE x Ai Everything) |
| Dates | 21–23 May 2025 |
| Venue | Messe Berlin, Germany |
| UAE delegation | Led by H.E. Alia bint Abdulla Al Mazrouei, Minister of State for Entrepreneurship |
| In the delegation | 38 representatives from public and private bodies, plus over 21 UAE start-ups and SMEs |
| iCodejr’s place | Part of the UAE delegation through the Ministry’s Riyada programme |
| Who went | Hannan Moti, Founder and CEO |
| What we did | Presented our AI-first approach to education and pitched at “The Innovation Hour” on the UAE Pavilion |
The first GITEX in Europe
GITEX started in Dubai more than four decades ago, and most UAE families know it as the big tech show at the World Trade Centre. In 2025 it held its first European edition, in Berlin, with artificial intelligence as a major theme.
The UAE took a national delegation. H.E. Alia bint Abdulla Al Mazrouei, Minister of State for Entrepreneurship, opened the UAE Pavilion, and the delegation brought together start-ups, support bodies such as Khalifa Fund, in5 and Sheraa, and government officials.
Where iCodejr fitted in
Most of the start-ups in the delegation worked on climate, energy, drones and smart cities. iCodejr was there for education, listed alongside Ambito and Maztech Robotics as institutions representing the UAE.
We joined the delegation through Riyada, the Ministry of Economy’s initiative supporting UAE entrepreneurs and small businesses. Hannan Moti, our Founder and CEO, travelled to Berlin and presented iCodejr’s AI-first approach to education: putting AI at the centre of what children learn and how they learn it.
Hannan also pitched iCodejr at “The Innovation Hour”, a session on the UAE Pavilion attended by the Minister, where 10 UAE start-ups presented their work to visitors, partners and investors.
Why this matters for your child
- AI is coming into every classroom. The UAE has announced plans to teach AI as a subject (KG to Grade 12). A week among Europe’s AI companies keeps our classes close to where the technology is going, not where it was five years ago.
- Teaching built in the UAE, tested abroad. Pitching our approach to an international audience, next to companies from around the world, is an honest check on quality. It makes us explain clearly what children get from our classes.
- Nothing changes in the classroom. Every regular iCodejr class is still live, online and one-to-one, for ages 5–18.
Update: what came of Berlin
*Added October 2026.* Berlin brought iCodejr strong partnership offers from Europe. We chose to defer our entry into Europe for now.
A busy spring in Europe
Berlin was one of three European milestones for iCodejr in spring 2025. In April we were selected for Unicorn Factory Lisboa’s Spring 2025 incubation programme, and from April to July Hannan spent three months in Malta with SuperCharger Ventures’ EdTech accelerator.
In the news
- UAE Ministry of Economy, 21 May 2025: UAE participates in GITEX Europe 2025 to highlight startup solutions and explore German and European market opportunities
- ME News 247, 23 May 2025: UAE participates in GITEX Europe 2025 to highlight startup solutions and explore German and European market opportunities
Coding, AI and robotics, one-to-one
Our live online classes teach children aged 5–18 the skills the world's tech shows are built on, at their own pace.
